Are you planning to sell your home during the holidays?
Let’s face it, the holiday season is busy enough between dinner parties, work events and scheduling time with friends and family. When you consider listing your home during this time, it’s safe to say that it might feel slightly overwhelming.
The good news, you ask?
Listing your home for sale during the holidays doesn’t have to be so stressful. You can also count on interacting with buyers that are more serious in their home search. In fact, with the right tips and tricks, the holiday season might actually be a joyful time to sell your home.
If you’re considering selling your home during the holidays, this one is for you. Read on to learn more about holiday real estate and the best tips and tricks for selling at this time.
1. Hire the Right Real Estate Agent
First things first, it’s time to search for the right real estate agent for the job.
Remember, not every real estate agent is going to be up for the challenging job of selling a home during the holiday season. When you interview different real estate agents, don’t hesitate to ask if they are willing to open their holiday schedule for this listing.
For example, are they planning a vacation with family over the holidays? Or, do they plan to remain in the local area for the time being? Knowing that your chosen real estate agent will simply be present is incredibly important.
In truth, this could be a tall job for any real estate agent. You want to rest assured that the agent you’ve chosen to work with is going to give your home the time and effort that it deserves.
2. Get Festive!
We all know just how cozy and warm homes can look during the holiday season. With beautifully decorated trees and stockings hung on the fireside mantle, it’s only natural to feel a sense of warmth and joy.
When it comes to selling, be sure to take advantage of this! When a potential buyer walks into your home, seeing the festive decor is going to better allow them to visualize their future in your home. Adding exterior holiday lights is also sure to enhance the curb appeal of your home.
However, it’s also important to resist the urge to go overboard with holiday decor. Do your best to ensure that your holiday decor is tasteful, balanced and free from clutter.
When decor is excessive, it takes away from the experience of viewing the home. It might also distract buyers from the home itself.
3. Open Your Schedule
It might sound simple, but if you truly want to sell your home, you’re going to have to really open your schedule.
This means allowing for showings each and every day. Of course, we all understand just how busy the holiday season can be. But it’s also vital that you’re able to accommodate your showing requests during this busy time.
4. Create a Virtual Tour
Let’s face it, the holiday months are likely to see less foot traffic throughout your home.
At this point in time, some buyers will put their home search on pause and re-start come the new year. Others are simply too busy during this season to tour a number of different homes.
This is where a virtual tour comes in and is so helpful during these holiday months. A virtual tour allows buyers to “preview” your home from the comfort of their own homes. With one click, they’re able to virtually tour the home in a matter of minutes.
While there’s no denying just how effective virtual tours might be, only a small number of real estate agents actually utilize them. In fact, one study found that only ten percent of sellers had agents that used video to sell their property.
Creating a virtual tour and posting this tour on the internet is a seamless way to interact with busy buyers. In a matter of minutes, buyers can preview your home and choose to move forward or schedule a showing in person. One study even found that buyers are twice as likely to book a preview for a home after watching a virtual tour.
5. Take Real Estate Photos in Advance
As warm and inviting as your holiday decor might be, it’s always best to schedule your real estate photography before your seasonal decor is in full swing.
This gives buyers the opportunity to visualize the home without the distraction of seasonal decor. While it’s encouraged to keep your holiday decor out throughout showings, this is best combined with buyers being aware of what the home looks like without such decor.
If your home continues to be on the market past the holiday season, you’re going to feel relieved that your photography is free from holiday decor. It might also be helpful to add a few photographs of your home throughout the summer and spring months as well.
6. Minimize and Declutter
Remember, the goal is to avoid your home looking and feeling overwhelming.
While you’re encouraged to showcase holiday decor, this might also mean removing some all-season decor and trinkets. For every holiday decoration that you include, be sure to remove an all-season decoration. This will help to achieve an aesthetic that is balanced and appealing.
This is especially important when it comes to your real estate photography. In general, real estate photos appear best when possessions and furnishings are carefully minimized. Not only does this often allow rooms to feel more spacious, but it helps buyers better visualize their own possessions in the home.
Holiday Real Estate
If you take to the internet in search of the best time to sell your home, the holiday season may not be the go-to strategy.
Of course, this doesn’t mean that you need to avoid holiday real estate altogether. In fact, you’re going to find that buyers who are active during the holiday season are genuine and series buyers. This means that when showings are scheduled, you can have the utmost confidence that a serious buyer is to follow.
All in all, selling your home over the holiday season simply means that you might have to get a little creative in your approach to selling. Fortunately, there are plenty of ways to make your home appeal more to buyers during the holiday season. This could be anything from getting festive and focusing on curb appeal to clearing your schedule and removing junk from your home.
While the holiday season is certainly not the busiest month in real estate, it still has the potential to be a great one!
Do you have questions about selling your home? If so, don’t hesitate to contact us today!